To promote Reach PNW on digital video we created a 30 second TV spot, a 45 second Instagram ad and a 90 second Facebook ad. The TV spot includes voiceover to tell the story of the brand while the Facebook and Instagram ads use video and music to convey the story of an event promoter in the Pacific Northwest focused on family entertainment, motorsports and live concert events.
Storyboards and copy for the voiceovers are included in the attached along with the final videos, which were produced using Adobe Premiere and Audition. Music sourced from YouTube Studio.
Storyboard-30 Second TV Spot
| :01-:02 | Concerts (Crowd footage) |
| :03-:04 | Festivals (Dancing girl) |
| :05-:06 | Family shows (Circus performers) |
| :07-:08 | Motorsports (Motorcycle) |
| :09-:10 | Event Marketing (OOH SX Takeover images) |
| :11-:12 | Publicity (DOI/JW stills PR coverage) |
| :13-:17 | Experiential Marketing (Nintendo Live video) |
| :18-:19 | Brand Integration (Ford MJ shot) |
| :20-:27 | -Ferry video/still with graphics -Event Marketing, Media, Digital, PR -Vancouver, Seattle, Portland -Free Consultation, reachpnw.com |
| :28-:30 | -Reach PNW logo- Audio bed across :30 |
Storyboard-45 Second Instagram Ad
| :01-:04 | Supercross video |
| :04-:06 | Supercross ads (stills) |
| :07-:10 | Monster Jam video |
| :11-:13 | Monster Jam still images |
| :14-:20 | Jurassic World Live video |
| :21-23 | JWL and other graphic still images |
| :24-:28 | PNW still shot with graphics…Event Marketing, Media, Digital, PR |
| :30-:31 | SX OOH takeover King Street still |
| :32-:37 | Nintendo Live footage, still images |
| :38-:42 | PNW still shot with graphics Vancouver, Seattle, Portland……free consultation at reachpnw.com |
| :43-:45 | Reach PNW logo |
Storyboard-90 Second Facebook Video
| :01-:12 | Concerts (graphic)…. expand video by adding nighttime concert footage |
| :13-:23 | Festivals (graphic)…expand by adding addl. Festival footage |
| :24-:36 | Family shows (graphic)…add addl. Circus footage |
| :37-:48 | Motorsports (graphic)…add addl. MX footage |
| :49-:53 | Ferry boat with graphics…Event Marketing, Media, Digital, PR |
| :54-:60 | SX OOH takeover King Street still…addl. Still images |
| :61-:75 | Nintendo Live footage (EXPAND), still images |
| :76-:86 | -Ferry boat-Vancouver, Seattle, Portland…Reach PNW…free consultation at reachpnw.com |
| :87-:90 | Reach PNW logo |
